Visa Officially Launches First Office in Pakistan, Marking a Milestone Achievement
Visa, the global leader in digital payments, has officially unveiled its inaugural office in Pakistan, reaffirming its commitment to advancing the digitization of payment systems. The strategic expansion highlights Visa’s unwavering support for local financial institutions, merchant clients, government collaborations, investments, and community development.
Marking a significant milestone, Visa’s recent office establishment in Pakistan aims to bolster its ongoing talent acquisition strategy, attracting and retaining key professionals essential for its growth. Reports indicate that the office is thoughtfully designed to cater to the needs of the workforce, providing a hybrid work environment. Notably, the North Africa, Levant, and Pakistan (NALP) region have witnessed a notable shift away from cash in recent years, with a rapid adoption of digital payments. Visa, as a digital payments pioneer, is actively contributing to Pakistan’s journey towards a cashless economy through impactful digital transformation initiatives. The company’s innovative solutions have played a pivotal role in driving the transition to digital payments across the nation.
Visa’s expanded local presence demonstrates its alignment with Pakistan’s government’s digital commerce agenda and underscores its commitment to collaborate with local banks, businesses, and fintech entities. This collaborative approach aims to design and deliver tailored payment solutions that cater to the preferences of Pakistani consumers. Umar S. Khan, Visa Country Manager for Pakistan, articulated:
“As a global network working tirelessly for inclusive commerce, Visa’s mission is to accelerate digital payments to benefit consumers, businesses, and the economy of Pakistan. Aligned with our comprehensive strategy for the NALP market, our new office serves as a hub for collaboration with local financial institutions, merchants, and fintech partners, enabling the creation and implementation of efficient, secure, and user-friendly solutions for both offline and online transactions. At Visa, this space fosters seamless collaboration among employees, clients, and partners, promoting the co-creation of solutions, user experiences, and innovative ideas, all with the overarching goal of fostering prosperity for businesses, individuals, and economies.”
Continuing its commitment to fuel the burgeoning payments ecosystem and digital economy in the NALP region, Visa empowers fintech through strategic partnerships, including initiatives like the Visa Acceptance Cloud. By introducing cost-effective acceptance solutions such as Click to Pay and Tap to Phone for small and medium-sized businesses (SMBs), Visa further drives the proliferation of digital payments.